Boost Business Ranking- Social Media Is the Most Powerful Weapon
Search Engine Optimization is the process of evolving from the depths of the Search Engine Ranking Pages result, to a visible ranking position. Google has started to find smarter ways to measure the popularity of your website i.e. social media. Social media has created a global village, confronting the constraints of time and space. These days, people not only just go to Google to look for information, they also use social media networks to find what they are looking for. Social media and SEO are intertwined and this media campaign can now help you rank well in the search engines. Social media has become one of the major factors of SEO. In this article let us dive into how social media could impact your company rankings.
How to use Social Media to Boost Your SEO ranking?
Promoting Your Content on Social:
Google noticed that people were sharing content they liked on their Facebook or Twitter accounts. Hence search engine crawlers also consider social shares as backlinks now. Posting content on social media websites with zero likes, comments, and shares will not help you. Google crawls these websites like normal web pages; hence we should have as many pages with posts linking to you as possible. The foremost thing to be done is research content. It should be should be more in-depth, more researched, and more thought provoking. Once the content is created, you have to post it to your website and ensure the post incorporates a good interlink structure to various pages and pass on the link authority. Once you have the content posted to your website, then you have to promote it to your audience. It is a good practice that you post it to your various social channels and then use advertising channels like Facebook and Twitter to drive it further. If you get a share or retweet, Google crawl those individual “post” pages and will provide you with more authority for each of them.
Incorporating a Social Strategy:
Bringing social media into an existing marketing strategy pays you dividends in the long run. Steps to be taken when implementing this into your campaign can be;
• Install a social feed onto your website content page
• Use social widgets on blog posts to encourage social sharing
• Manually share content through social channels as it goes live
• Use a social scheduler for keeping your brand’s social presence continuous
• Include social links wherever naturally feasible
• Ensure your social pages are linked to your website and details
By searching a business on Facebook or Twitter, you can get a clear idea of how a business is popular through the number of likes and followers. By ensuring your content on you social media profiles is optimized in the same way as your website, you can capture a lot of traffic from social media through people searching on these different platforms. If you create different social media profiles, and if you are staying active with many friends group, these profiles can rank well for relevant keywords as your own website. This is a great way to boost your brand visibility on search engines result page, as users will see pages that are filled with your website and social media accounts. And they will begin to see you as the authoritative business for certain keywords.
Image submission strategy:
Image submission is an important part of Social media optimization and is important in perspective of Search engine optimization. Image Submission is the way of submitting or posing your website related images with URL on other websites. Images interact with people more than the text speak. Infographics is one of the best examples for this. Images related to your services and posting in different image submission sites can helpful you get traffic as well as backlink for the website. Providing more information in the form of images to prospective clients can increase the chances of conversion. Images are one of those niches, which can easily go viral with the help of social media. When Google crawl through pictures it check the image itself, then checks the alt tag and check the text around the picture as well. The alt tag not only conveys the search engines that there is an image placed here but also they inform about the topic of your image. Images are a strong visual component of a webpage and they can transmit your message in just a single glance. Like s keywords are important in URL, the same goes for images also to get traffic and relevant links.
Social Media Optimization is the fastest way to multiply your online presence. If you get in front of the right people, then you can build call to action to your business and your website. Social media is an ideal platform for establishing your value, credibility and influence in the industry. When you post relevant content and images that both reaches and booms with your target audience, search engines take notice. Social media and image submission directly impacts your business’s SEO efforts and search engines influence your social media presence. It is a great way to help enrich your search engine optimization. Make sure you position yourself for long term success, with the strategy that involves getting social.